Issues Management
The crux of what we do at Perry Communications Group is help our clients define and manage issues of social significance. Often this work ties directly into public affairs – local or county government, state regulators, state agencies, the legislature, the Administration.
- We exposed Hepatitis C as a silent health threat in California to drive state action.
- We helped build a successful case in the legislature that insurance coverage of smoking cessation saves California billions of dollars.
- We secured additional funding of mental health services by rallying public support for an elite tax.
- We notified state regulators when HMOs tried to drop essential benefits and ultimately protected patient access to treatments that manage chronic illness.
We get it right from the start. We believe every issues management strategy should be grounded in research. PCG’s research approach integrates focus groups, message testing, public polling and other traditional research methods to determine if our original vision will stand up in the current marketplace.
This upfront legwork gives us a clear picture of the playing field – current strengths and forthcoming stumbling blocks – that ultimately helps us solidify our strategy and adapt our planning. At the end of the day we ensure our clients are well positioned on the issue at hand and, overall, as a socially responsible organization.
Choose a case study below to learn more.
