Reputation Management
In the wake of corporate scandals and consumer distrust, public perceptions of an organization’s reputation matter more than ever. We’ve made it our business to counsel our for-profit and non-profit clients to persevere through uncertain times.
We believe organizations must take an honest look and thorough assessment of what stakeholders perceive them to be; and from there make an investment in reinforcing strengths and shoring up weaknesses. At Perry Communications Group, our overall reputation management process – INSIGHTS™ – adapts to meet clients where they are in the market.
Depending on each client’s specific needs, we provide a range of communications services.
Branding and corporate identity – Our marketing strategists and creative team help organizations communicate the essence of who they are. We determine market positioning. We refine or refresh current branding. We also help organizations introduce an entirely new identity when that’s what makes the most business sense. In the end, brand marks and messaging work together to help foster a connection between our clients and their customers.
Crisis preparedness – We partner with our clients to proactively plan for issues that are most likely to impact their organization and industry. This scenario planning involves creation of prepared communications for internal and external stakeholders. Should something hit, our clients are ready to get their message out – providing key information to those who need it and in a timely way. We also ensure our clients maintain an up-to-date communications protocol. As a first line of defense, this plan of action keeps all levels of an organization alert to an emerging crisis and informed about what to do.
Media relations – Our in-house media pros serve as advisors to corporate executives and government leaders. We create media strategies to showcase their visionary thinking and to tell their personal stories. Whether it is a media tour or one targeted interview, we fully prepare our clients to seize each media opportunity. The cumulative effect over time is a personal connection with key audiences, earned trust and a strengthened reputation.
Choose any of the case studies below to learn more about how we have helped our clients protect and build their reputations.
