Social Marketing
Over the life of our firm, we’ve had the privilege of being enlisted by notable people and organizations to help them place overlooked health issues on the public radar. These social marketing programs have received acclaim and earned numerous awards. But, we take the most pride in having partnered with our clients to create measurable change.
University of Michigan researchers found the colorectal cancer awareness campaign we built on behalf of the Entertainment Industry Foundation and Katie Couric increased preventive screening by 20 percent; this result has been dubbed the “Couric Effect.”
The A.W.A.R.E. campaign we created in collaboration with the California Medical Association Foundation thoughtfully positioned Bill Nye the Science Guy to educate parents about “The Right Drug for the Right Bug;” as a result research has shown a reduction in antibiotic over-prescribing in California that has contributed to a decline in the prevalence of antibiotic-resistant pathogens (bugs) – it’s no wonder the program is used by the CDC as a model for the nation.
We relish the opportunity to help shape critical social marketing campaigns. Whether advising the Schwarzenegger Administration on its childhood obesity initiative or serving as an ambassador for the American Heart Association’s “Go Red for Women” campaign, Perry Communications Group is sought out for its vision of how strategic communications can be used as a catalyst for change.
Choose a case study below to learn more.
California Medical Association Foundation AWARE
